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Why free for commercial use?

Joi Ito has a great post on good reasons to choose free for commercial use, and an elucidation of the difference between the GNU and cc licences. Which reminds me that I should be updating my v1 of “Creative Commons and the GNU GPL: What’s the difference?

‘When writing my last entry, I remembered a question that some people ask me. Why choose the Creative Commons license that allows people to use content free for commercial use? I think people have some sort of instinctive reaction toward the notion that someone could “exploit” their work to make money. One question to ask is, will you make less money because of it or more? They have to give you attribution so more people will know about you and your work. I would rather have people copy and quote my blog without worrying about asking for permission. I would love to appear in commercial magazines, books, websites and newspapers. Yes, fair use allows these people to quote me without asking permission, but fair use must be defended in court and some countries don’t even have fair use. As a practical matter, fair use really only gets you the right to hire a lawyer. The CC license allows people to use stuff from my blog without fear because they know my intention and it is clear legally as well.

The next question is, then why not make it completely free? A good way to understand this is to look at the differences between the GNU Free Document License that Wikipedia uses and the by-sa (attribution share-alike) Creative Commons license Wikitravel uses. There is some overlap and lots of nuances, but generally speaking the GNU license is more about creating an ever growing body of work which must remain free and allows commercial reprinting with limitations basically in order to allow people to charge for reprinting the document.’

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