Laugh It Off’s ‘culture-jamming’ ideals reached full circle last week when they released their latest annual under a licence that permits the same kind of copying and re-mixing that has made the small company famous.
The Creative Commons copyright licence allows people to copy, distribute, display, perform and re-mix the annual for non-commercial purposes. Creative Commons is a non-profit started in the United States by internet law guru, Lawrence Lessig that has developed the legal framework for copying, sharing and re-mixing copyrighted works according to conditions set by the author.
LIO now joins publishers like Penguin Press, Tor Books and O’Reilly Publishers, who have all started to experiment with alternative copyright models that work with, rather than against, the internet’s potential to reach new audiences while maintaining (or even increasing) profit levels.
Last year Penguin Press made an unprecedented move to release Lessig’s ‘Free Culture’ under a Creative Commons licence that enabled people to freely download the book from the internet, and make derivatives for non-commercial purposes. LIO will hope that their use of the licence will be as successful as Penguin’s. After 24 hours, the book had been made available under 9 separate formats (txt, pdf etc), after 36 hours, an audio version of the book had been announced, after 48 hours, a wiki had been launched by Aaron Schwartz for others to build on and add to, and after one week, 200 000 copies of the book had been downloaded. Today, non-commercial translation projects have started in Chinese, Catalan, Danish, French, German, Italian, Polish, Portuguese (2) and Spanish (2). There are 3 audio versions of the book as well as versions for the Palm, MobiPocket and Newton.
According to LIO partner, Chris Verrijdt, use of the licence was an obvious move. ‘The annual is all about distribution. It’s about getting exposure for the 100 urgent voices who have contributed to the work.
If people want to use the work as an inspiration or a point of departure for a new work and they give the authors credit, that’s great.’
LIO has used the generic Creative Commons licence for its annual, but it will soon be able to use a South African jurisdiction-specific licence, developed by some of the leading intellectual property lawyers and scholars in the country.
LIO’s decision to use Creative Commons to licence sends a strong statement to their critics about how culture should be open to experimentation, public debate and creative expression. By forgoing some of their copy ‘rights’ and allowing the South African public to publish re-mixes of the annual, LIO wants to show that they, indeed, able to put their money where their mouth is.