Fight against the commodification of culture
I spoke to Justin Nurse from Laugh it off promotions the other day. LIO is fighting a decision made last year in favour of South African Breweries (SAB) against their ‘Black Labour White Guilt’ T-shirt campaign. Nurse believes that LIO should be able to freely express their criticism of the SAB brand for profiting off of the South African working class and insists that they will continue to satirise South African culture and challenge societal convention ‘in original, thought provoking and unconventional ways’ (Laugh It Off Annual, 2003 - South African Youth Culture).
LIO won their right to appeal in May last year and will go to the Supreme Court of Appeal in Bloemfontein in August where they will use freedom of expression provisions in the South African constitution to argue for their right to satirize and challenge South African society.
Contribute to their annual of South African youth culture here and do your part for free expression.
